Lifting is like a Sudoku for the body.

From the author of A Physical Education,

LIFTOFF helps even the staunchest exercise haters learn to confidently go to a gym and build strength for our everyday lives. 






LIFTOFF: Couch to Barbell

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Feeling strong is life-changing. But most of us never even get the chance to experience the difference it makes, because we think strength is only for linebackers and Olympic athletes. Wrong! Strength is for everyone, and no one has more to gain from it than people who have never tried it.

LIFTOFF aims to make daily life never again feel as physically unmanageable as it does now (insert infomercial b-roll of me bobbling a suitcase as I try to put it in the overhead bin and it bursts open, intimate underthings flying everywhere). This program will help you learn how to think about strength training in new ways that are directly helpful to you. If squats hurt your knees, or doing any lifting strains your lower back, that’s not because you are not meant to do these things; it probably means no one ever taught you the basics of how to do them properly. LIFTOFF is here to teach you how to do it properly.

As a Swole Woman columnist, the top two questions I am asked are “How did you get started?” and “How did you keep going?” LIFTOFF: Couch to Barbell answers both of those questions. Whether you've never tried strength training before, or feel like you've tried and failed a million times, this 12-week couch-to-lifting-weights program will take you from zero experience with using weights or being in a weight room, to confidently claiming the squat rack.


But don’t take my word for it—check out the Goodreads page and leave us a review!

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Want to see more? Try the follow-along workout for Phase One, or check out the visual tour and Q&A videos!

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ALL about LIFTOFF: Couch to Barbell

 

About Casey

Casey has been bringing the joys of lifting weights to the people since 2016 by writing her beloved health advice column, Ask A Swole Woman, at The Hairpin, VICE, and Self Magazine. Casey has worked for over a decade as a science and tech journalist and editor, and has written for outlets including the New York Times, the New Yorker, The Awl, and Hazlitt. She loves lifting. She looOOooves lifting.

Casey holds a bachelor’s degree in applied physics from the Columbia University engineering school, and an NASM certification in personal training.

Follow along!

The Phase One workout is only 14 minutes, with 30-second rests between sets.

Try it out!

 

“In a deeper way, though, Johnston thinks building strength is a way to create an entirely different kind of relationship with your body.

“When tackling some of the thorniest questions in fitness—should I be doing cardio? Should I be eating carbs? What should my body look like?—the answer for Johnston can almost always come from asking “What would help you get stronger?” It’s the key that opens every door.”

GQ

Praise for LIFTOFF

[My partner] and I bought/did LIFTOFF based on [Casey’s] appearance on Chris' Hayes’ podcast and holy shit… improved our lives tremendously.

DC Pierson, comedian, author, and actor

I started LIFTOFF still afraid of the weight section at the gym and discouraged by exercise culture… LIFTOFF helped me feel confident, and I knew my form would keep me safe and strong. Where I've seen the most changes practically are in my day-to-day life. It is easier for me to walk up a hill, to stand up from the ground, or to lift my dog's ridiculous 60lb bag of dog food and carry it down the hall.

— Kelsey McKinney, Normal Gossip co-host, Defector co-founder and writer

Six months ago I started doing the beta version of LIFTOFF with what I would describe as negative strength (I was genuinely sore just from moving my own bodyweight around all the time) and today I just deadlifted 82.5kg, which is apparently what a black bear weighs.

Sasha Sienna, game designer

I’m on week 10 of LIFTOFF and I’ve legit never felt hotter and also I can lift my suitcase into the above-seat storage on Metro North. My gym time is just 30 minutes 3x a week of me feeling myself in the mirror.

Alex Sujong Laughlin, writer and audio producer

It was stumbling upon the “Ask a Swole Woman” articles that really lit a fire in me. And now I’m pretty sure there’s no going back! I stayed in the body weight portion an extra 2 weeks or so because of gym intimidation. BUT, I pulled myself together and finally just did the damn thing, and now here I am, a barbell convert and going to bed at night excited about the next day’s workout.

— Steph, She’s A Beast subscriber

I loved walking around extremely happy and feeling good all the time. Literally I felt high. I loved when I started sleeping through the night with no back aches. I loved how excited I was to get to start the next workout, just couldn't wait.

— Beth, She’s A Beast subscriber

I signed up for Casey Johnston’s LIFTOFF program (it's very good by the way) and today is the THE FIRST GD DAY, and some nosy man came over to correct my form (I DIDN'T NEED IT) and I yelled at him which he accepted so now I have a new gym friend who is afraid of me. LIFTOFF works!

Scaachi Koul, BuzzFeed senior culture writer

In a deeper way, though, Johnston thinks building strength is a way to create an entirely different kind of relationship with your body. When tackling some of the thorniest questions in fitness—should I be doing cardio? Should I be eating carbs? What should my body look like?—the answer for Johnston can almost always come from asking “What would help you get stronger?” It’s the key that opens every door.

GQ

More from the She’s A Beast community:

“It’s very user-friendly! I have done cardio and very sporadic weight machines and bodyweight workouts/HIIT before, but this is my first time using actual weights, and I appreciate that this is truly for beginners. I also like that this is very focused on strength as opposed to appearances and not a thinly-veiled weight loss program. I like the ‘days off are okay and necessary’ approach a lot, and hope it catches on more broadly!”

“I like how there were concrete steps to follow. It was very easy for me to come up with a workout plan for myself involving cardio, but coming up with a weightlifting plan felt much more intimidating. Liftoff took the pressure off trying to figure out something on my own.”

“I love how simple the programming is—really makes it easy to jump in without needing a ton of equipment right away.”

“Thanks for all you do! I was able to carry a gallon of milk, an 18 pack of beer and a 6 pack from the store to my car today all while wrangling my toddler! 💪🏼”



Curious about more of the why and how?

Casey wrote a book about that, called

~~// A PHYSICAL EDUCATION //~~

It was a Marketplace and Scientific American Best Book of 2025.

Praise from Casey’s DMs for her work

“Your focus on eating to get stronger and being strong vs being thin was exactly what I needed to hear.”

 

“I want to say from the bottom of my heart how grateful I am for your explanation of body recomposition. After a long period of illness/a horrible burn/spinal surgery I lost 5 stone, but was desperately weak and in constant pain and began lifting. For a long time it was a huge emotional challenge for me to EAT LOTS and not get smaller in order to build muscle and you were super instrumental in my understanding that this was ESSENTIAL. So thank you. Love from someone who had emergency spinal surgery and after 6 months of training can now deadlift 70kg :)”

“I’ve recently realized, with help from your page, that I have very unhealthy relationship with food and my body. Your information and honesty have been so helpful. I’m actually eating now, and although it’s genuinely terrifying to me, I feel a little more empowered every time I check your latest posts.”

“Thank you for Ask a Swole Woman. It’s so great to read about lifting from someone in a normal tone of voice, not some pumped-up hunk who screams about gainz. I was never the kind of man people expected me to be – I was never strong or risk-loving. I would never have thought that lifting was for me (because it’s only those big scary guys who do it) and never would have thought that I’d enjoy being strong.”

“As I started reading your columns, everything just clicked for me. Your focus on eating to get stronger and being strong vs. being thin was exactly what I needed to hear. Over time, my perspective has changed immensely. Thank you, truly and sincerely, for sharing your wisdom and experience with the world. I’m certain I’m not the only one to whom you’ve made a difference.”

“You have no idea how many times I was about to skip the day's lifting work but still went and did whatever I could after seeing you doing it.”

“I have followed you for years and years and because of you have been lifting and eating pancakes in the same morning and I appreciate you giving encouragement for women to do both.”

 


 

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